Crush your goals, maximize your energy, get laser focus, and live your ultimate life!

Join + 1.000 high performers and get 1 tip every week to accelerate your growth

Meet Hendrika!

Hendrika Willemse-Vreugdenhil is an author, speaker, high-performance coach, and former top athlete. She worked in Tech for over 20 years. She built and grew her own IT company which she successfully sold. After that, she had several management functions within different tech companies.

Hendrika is a three-time world champion and a two-time European champion in karate. She knows better than anyone that you can achieve exceptional performance through ambition, discipline, and perseverance. Over the last couple of years, she has helped countless professionals, teams, and organizations to achieve top performances and to build sustainable greatness.

Whether you’re looking to boost your or your team’s performance or inspire and empower your organization at an event, Hendrika is the right woman for the job! Hendrika offers programs for individual professionals, teams, and keynotes. Her mission is to empower every person and team to achieve more!

Hendrika Willemse | Female empowerment | Ondernemer | Coach | Spreker


In December 2022 Hendrika’s first book was published. Kick-Ass! The ultimate handbook for ambitious women! This is currently only available in Dutch. You can buy your copy via the link below or at Bruna, Bookspot, Scheltema, Paagman, or De Vries van Stockum!

Hendrika Willemse | Female empowerment | Ondernemer | Coach | Spreker


You can book Hendrika as an inspirational and empowering speaker for your events! These events can be for your organization and team or customer-facing! She loves to be on stage to share her story, her knowledge, and her experience with a lot of passion and enthusiasm!

Hendrika Willemse | Female empowerment | Ondernemer | Coach | Spreker

High-Performance Enthousiast

Hendrika’s mission is to empower every person and team to achieve more! Unlock your full potential and build your dream life! Be able to reach top performance in life without burning out or going crazy. More energy, more focus, more success, and more freedom!

Unlock your full potential and go next level without burning out!

Too many people settle for less in life and in business. Building your career and being balanced in life can be very challenging. Especially when you work in highly demanding environments, like Tech companies. Hendrika strongly believes that you don’t have to choose and that you can have it all in life. You can be successful in business and have an ultimate personal life as well.

You can reach high performance without going mental or burning out. A high-performing lifestyle will help you unlock your full potential and empower you to build a sustainable lifestyle. This takes time and requires a specific and rock-solid approach and a different way of training and coaching.

Hendrika teaches professionals and teams to be successful in the long term. By defining your ultimate goal, mastering your mindset, and maximizing your vitality, you can crush your goals and live your ultimate dream life!




Success is not born overnight… It is created and built with ups and downs!

Nobody ever said success and a life on your own terms would be easy or simple. But if you are willing to be consistent and ready to show perseverance it is definitely possible! This is why Hendrika has already helped dozens of professionals to become top performers and maximize their potential!

“In the session, Hendrika delivered she shared the essential things she learned from her books, coaches, mentors, and real life. With her wealth of experience as a female in the world of IT, she is well-positioned to inspire and teach others how to achieve what they want in life. If ever you are looking for a performance coach that will get you moving, Hendrika is a great choice!”

“Hendrika is a very nice mentor who listens carefully to what you need and takes that carefully into account. The sessions with Hendrika make me feel more confident and powerful in my current position. I will take the tips and tricks she shared with me for the rest of my career. Both privately and professionally I have grown enormously and I am very grateful to her for that.”

Hendrika Willemse | High performance | Ondernemer | Coach | Spreker | She in IT

She knows what it takes and she walks her talk!

Hendrika truly lives her life based on all the routines, habits, tips, and tricks that she teaches others. She has done that over the past 20 years and she has built her track record based on these. She is living proof that you don’t have to settle for less and that you can choose and create your ultimate life!

  • She has built her first business and successfully sold the company
  • By the age of 27 she created financial independence
  • In corporate life she was able to realize 300% YoY growth as a business unit director, and gained experience with buy and build strategies
  • She sold over 15M in one year within global accounts
  • She was responsible for over more than 100M in business
  • Crushed her quota with 250% during her maturity leave

This was no walk in the park, but with the right mindset, energy, and strategy everything is possible!

The Kick-Ass Power Letters

Crush your goals, maximize your energy, get laser focus, and live your ultimate life!
Join +1.000 high performers and get 1 tip every week to accelerate your growth!

Meet Hendrika!

Too often people hold on to certain ways of thinking and working which hold them back and prevent them from taking real action. They want things to change but they don’t know how to break through or how to persevere in the long term. So, they settle for less.

Hendrika believes that everybody deserves to be successful, happy, and able to use their full potential. Too often the potential in people or teams is not fully used and that is truly a waste. This makes people restless and unhappy.

Some people think that Hendrika was born successful, but let me burst that bubble very quickly. She was born far from that and she had to find her way. With hard work, trial and error, and a lot of perseverance she has chosen and created her own success. Sustainable success, without burning out.

Which beliefs have helped her to achieve this?

  • Anything is possible if your motivation is big enough
  • Challenge the status quo! What if things can be done differently?
  • Think and play big!

Want to know more about her story or are you ready to fully use your potential and build the career and life of your dreams?

Hendrika Willemse | High performance | Ondernemer | Coach | Spreker | She in IT