Meet Hendrika!
Hendrika is a dynamic force, a powerhouse speaker, author, podcast host, and high-performance enthusiast with over two decades of experience in both the tech industry and karate. With 23 years in tech and 20+ years as a dedicated karate athlete, Hendrika has not only pushed the limits but mastered the art of excelling in highly competitive environments.
Some fun facts
Over the past years she has gained extensive experience in building her business, selling the company and within various corporate IT companies. Besides business she has 20 years of karate experience on an international level and she is a three-time World Champion and a two-time European Champion.
The black belt of high performance
In the dojo, nothing is accidental.
Every strike is deliberate.
Every breath controlled.
Every movement, repeated until it disappears into muscle memory, becomes instinct.
That’s how mastery is built.
And that’s where Hendrika began, not in business school, but on the tatami.
As a world-champion karate athlete, she didn’t just learn discipline. She became it.
She didn’t pivot into business. She struck into it, with the same unstoppable force and focus she brought to every match.
And it changed everything.
Today, Hendrika is the go-to performance partner for ambitious tech companies who are done with the noise
The outdated sales playbooks, the endless hustle culture, and the teams that burn bright, then burn out
She works with those who are ready to build a legacy, not just hit a number.
Because high performance isn’t a title. It’s a lifestyle.
Hendrika has led and scaled high-performing sales teams across Europe.
She’s sold over €100M in revenue.
Built and sold companies.
Crushed quotas, even during maternity leave.
And created growth strategies that sparked triple-digit results.
But the real game-changer?
She brought the mental performance systems of elite sport into the boardroom, proving that sales isn’t a function.
It’s a performance.
Like elite athletes, top sales teams need to train with intention, recover with strategy, and execute with relentless clarity.
Enter: The Kata Playbook
While most sales programs are built around theory, Hendrika built her method from muscle memory.
The Kata Playbook is a high-performance operating model rooted in the principles of martial arts, adapted for the modern B2B battlefield.
It’s not about motivation. It’s about mechanics.
She trains teams to move like athletes: Fast. Focused. Fearless. Disciplined under pressure. Built to last.
Each step is intentional:
Clarity. Strip away noise. Define the goal.
Resilience. Rejection is a training partner, not a threat.
Execution. Precision over busyness.
Adaptability. Move with the market.
Harmony. Cross-functional alignment becomes the new power move.
Lifestyle. Build habits, rhythms, and rituals that sustain peak performance, on and off the mat.
This isn’t sales training. It’s performance conditioning. And it rewires teams from the inside out.
What she believes
Sales = Topsport. It’s not a job. It’s a performance.
Thought leadership is non-negotiable. You don’t win the market by being quiet.
Customer obsession isn’t a slogan. It’s the difference between relevance and irrelevance.
Balance is a myth. But alignment? That’s power.
Success isn’t about doing more. It’s about doing what matters—with brutal clarity and relentless energy.
The Hendrika effect
When Hendrika walks into your team meeting, your sales kickoff, or your strategy room, something shifts.
She’s not here to inspire. She’s here to elevate.
From vague ambition to focused action
From burnout to sustainable intensity
From “we’re doing well” to “we’re dominating our market”
She brings the edge of a fighter, the mind of a strategist, and the presence of a leader who doesn’t play small.
Because you weren’t built for ordinary. You’re here to break limits, raise standards, and win on your terms.
And Hendrika?
She’s not your coach. Not your consultant. Not just your motivational speaker.
She’s the black belt in your corner. Training your team to dominate under pressure and turn potential into performance.
This is not theory. This is the Kata.
And it’s how high performance becomes who you are.
Ready to lead like an athlete?
Then step onto the mat. Hendrika’s already there.
